PMCR
Price
€ 5.450,00
Producing Media to Counter Radicalisation
Duration
4 Weeks, 1 Days
2 man working behind computer Changing minds through media

Are you looking to make the world a better place? Between 2005 and 2015 alone, we have witnessed a 540% increase in terrorist attacks targeting civilians worldwide (Global Terrorism Database). Political extremists and terrorists are using the internet as an instrument for propaganda and the recruitment of vulnerable youth in fragile contexts, with devastating consequences.  

RTNC is the first training institution to offer a structured course aimed specifically at counteracting radical ideologies, which forms part of our media for behaviour change group.

Nathaniel Branden

“The first step toward change is awareness”

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Nathaniel Branden
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For all journalists, media and communications staff from NGOs, and campaigning organisations

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Who are taking on the challenge and responsibility of countering radicalisation

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The skills learnt in this course are applicable to all media across platforms, globally

Course outline

This 3-week course spread out over a month provides all the tools you need to craft convincing and emotional narratives that change minds and counter radicalisation. Working with professionals, this course offers participants the chance to make a difference in oppressed communities with their campaigns by:

▪ Offering highly effective strategies that address the root of radical propaganda 
▪ Providing universal theories on applying your story, format and audience mapping to ensure success 
▪ Exploring techniques on how to design and produce emotional narratives using actual examples 

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Course overview

The first week includes several small group interactive sessions and workshops to ensure that you learn by doing. 

Module 1: Know your target audience 

▪ Where do ideas come from?
▪ How to zero in on an audience
▪ Mapping your target audience
▪ Influencers, agreed realities and emotional pay-offs
▪ Using mapping to discover target audiences
▪ Using social media for insights
▪ Developing target audience statements
▪ Pitching target audiences

Module 2: Persuade your target audience 

▪ What is learning and why this is important to understanding audiences?
▪ How do people learn? Information, skills, and behaviours
▪ The ingredients of persuasive aims
▪ Why you need different credible sources
▪ Why you should craft emotional appeals
▪ The benefits of formulating a logical approach
▪ Investigating examples – persuading target audiences
▪ Applying persuasion to your own context

Module 3: Storytelling for media professionals 

▪ Narrative journalism versus information journalism
▪ The eight essential elements of story
▪ Symbols and universal truths
▪ Studying real examples illustrating the eight essential elements of story
▪ Story detective sessions: develop your own story
▪ The micro story: story in a tweet
▪ Create characters to engage audiences
▪ The importance of character: identifying people like us
▪ haracter histories and how to craft them
▪ Hero journeys and creating powerful character growth

Module 4: Creative formats to engage audiences

▪ How do we tell stories using media?
▪ Ten engaging formats and what makes them unique
▪ Which formats are good for conveying information versus conveying emotions?
▪ Types of formats and the ideas box
▪ Combining ideas creatively
▪ Investigating formats: interviewing
▪ Investigating formats: the discussion
▪ Practice: engaging audiences with the discussion format

▪ We draw on lessons learned by anti-radicalisation experts and people who have been radicalised, understanding their motivations and emotions
▪ Examine the landscape and current techniques used to radicalise from various perspectives, including al Shabab, Al Qaeda, Boko Haram, and ISIS (amongst others)  
▪ Explore the radical narrative versus the counter narrative and its outcomes
▪ Create counter narratives that focus on our own contexts
▪ Examine social media strategies in use by radicals and their efficacy
▪ Delve into the potency of extremists offline strategies

In the final week, we combine the learning of the first two weeks and use the RNTC method of “learning-by-doing".

Students will create their own counter-radicalisation content, in a variety of media (audio, text, still image, or video), for various platforms (including radio, TV, print, web, and social media) in an effort to put the theories learned, into practice.

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Certification

After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of more than 6000 successful RNTC alumni worldwide.

Course outcomes

You’ll understand the universal theories of story, format, and audience mapping, and how to apply these as an antidote to radicalisation. The course teaches effective strategies to respond to the distortions of radical propaganda, enabling communities to seek alternatives.

▶ Understanding the dominant ideological messaging of radical groups and how they position their target audiences

▶ Producing multimedia material which changes attitudes and behaviours, using proven persuasion theories

▶ Learning from actual anti-radicalisation programmes and real-life cases that help bring individuals and communities back from the brink of radicalisation

▶ Learning how to use creative techniques to deliver alternative narratives to micro-target audiences

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Questions?

Don't hesitate to reach out to us by email: [email protected]

Also see our Course FAQ

RNTC Media Training Centre

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