This is a course designed to build the media campaign strategy. During the learning experience, we go over the basics of creating a campaign and build the strategy day by day.
Topics
Campaign vision & scope
Context analysis & risk
Target audiences & persuasive aims
Content creation & management
SMART goals
Mobilisation
Key partners
Branding of campaign
Monitoring & evaluating a campaign
Reporting impact
Who can join this course?
Media-makers, NGOs and CSOs, journalists, and any organisations or individuals that want to produce engaging and persuasive media campaigns!
