Audience Engagement & Trust Masterclass
Stop chasing clicks. Start building trust that drives revenue.
Join our 2-hour Masterclass on the 14th of July, from 16.00-18.00 CET!
Tired of chasing empty metrics?
Clicks and likes don’t pay the bills or build lasting credibility.
In today’s volatile media landscape, deep audience trust and strategic relationships are your greatest risk management tools—and your biggest revenue drivers.
This masterclass is designed exclusively for media executives, editors, and digital media innovators ready to move past superficial data and build a resilient, sustainable media brand - trusted by its audiences.
What you will master
Trust as a strategy
Learn to treat your audience as active stakeholders, growing your reach ethically without resorting to clickbait or compromising journalists' safety and credibility.
The Trust Toolkit
Walk away with an Engagement & Trust Checklist to rigorously vet new formats, platforms, and editorial partnerships.
From Rolodex to Revenue
Stop collecting transactional contacts. Learn to build authentic, values-aligned partnerships that protect your editorial independence and fund your future.
Stop surviving the digital shift. Start leading it.
Secure your seat today!
Meet the trainer
Rachael Akidi Okwir is a senior editorial leader and strategic communications expert with over two decades of experience in African and international media.
During her 21-year career at the BBC, she held senior roles including Senior News Editor, Head of East Africa Languages, and Head of Journalism for Africa. She led major newsroom transformations, including expanding the BBC's footprint across the region, modernising legacy services, and driving a digital-first strategy for BBC Africa.
Rachael is the founder of Reebo Consult, a boutique consultancy advising organisations on editorial strategy, AI and digital transformation, strategic communications, and content development.
