Digital Transformation Assessment
Already navigating digital change? Get clearer on what’s working — and where to focus next.
The Digital Transformation Assessment is a free, guided self-assessment for independent media organisations that are already adapting to digital news production. It helps small, resource-constrained teams understand how their current digital efforts are performing, identify gaps and opportunities, and prioritise actions that support greater reach, sustainability, and efficiency.
The assessment takes around 60 minutes to complete.
Take the Digital Transformation AssessmentDigital Transformation Assesment
Helping independent media organisations strengthen what they’re already building
Many independent media organisations are already experimenting, adapting, and innovating — often with limited time, people, and budgets.
The Digital Transformation Assessment is designed to support organisations that are already on this journey. It offers a structured way to step back, assess progress, and decide where to focus next for the greatest impact — across editorial work, audience engagement, operations, and sustainability.
Why this assesment matters?
Digital transformation is ongoing work, not a one-time shift.
As audiences change, platforms evolve, and resources remain tight, independent media organisations face difficult choices about where to invest their time and energy.
This assessment helps you:
- Clarify which digital practices are delivering value — and which are not
- Focus limited resources on the areas that matter most
- Strengthen audience reach and engagement
- Support more sustainable and efficient ways of working
- Build organisational resilience in a fast-changing media environment