Masterclass - Audience Engagement & Trust
Trust as a strategy
Learn to treat your audience as active stakeholders, growing your reach ethically without resorting to clickbait or compromising journalists' safety and credibility.
The Trust Toolkit
Walk away with an Engagement & Trust Checklist to rigorously vet new formats, platforms, and editorial partnerships.
From Rolodex to Revenue
Stop collecting transactional contacts. Learn to build authentic, values-aligned partnerships that protect your editorial independence and fund your future.
Meet the trainer
Rachael Akidi Okwir is a senior editorial leader and strategic communications expert with over two decades of experience in African and international media.
During her 21-year career at the BBC, she held senior roles including Senior News Editor, Head of East Africa Languages, and Head of Journalism for Africa. She led major newsroom transformations, including expanding the BBC's footprint across the region, modernising legacy services, and driving a digital-first strategy for BBC Africa.
Rachael is the founder of Reebo Consult, a boutique consultancy advising organisations on editorial strategy, AI and digital transformation, strategic communications, and content development.
