Media Campaigns for Social Change and Advocacy
This course demonstrates how to develop traditional and online campaigns that inspire change and amplify advocacy efforts.
Are you looking to make a positive impact on the world? Have you got an important message to share? Media campaigns can be an effective conduit for social change.
Campaigns that spark a conversation about our current culture, when crafted correctly, are a powerful tool for heightening awareness, shifting mindsets and changing behaviour.
If we want to create change, we need to work on the legal context. RNTC puts an emphasis on building engaging campaigns for advocacy and how to leverage media and others to amplify efforts.
Our Media Campaigns for Social Change and Advocacy course allows you to explore the ingredients of successful campaigns and advocacy strategies and gives you the practical tools to create your own.
In this course you will learn how to :
- Develop a campaign plan for your own context
- Use the power of persuasion to attract and retain new audiences
- Use digital and social media tools
- Utilise offline interventions and engagement strategies
- Create campaigns that have a measurable impact on society
- Define the key elements of advocacy and amplification
By the end of the course you will be able to:
✔ Develop your own campaign strategy
✔ Use new digital tools for online campaigns, as well as traditional methods
✔ Produce online video: shooting and editing on a smart phone
✔ Outline an advocacy strategy plan
✔ Develop engaging and targeted campaigns with advocacy aims
After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of more than 6000 RNTC alumni worldwide.
RNTC Media Training Centre
- 50+ yearsExperience
- 58 Countries
- 5 Languages