Media Campaigns for Social Change
By providing insights into impactful messaging, audience targeting, and strategic planning, the course encourages individuals and organisations to leverage media platforms for meaningful social change.
This is a course designed to build the media campaign strategy. During the learning experience, we go over the basics of creating a campaign and build the strategy day by day.
- Campaign vision & scope
- Context analysis & risk
- Target audiences & persuasive aims
- Content creation & management
- SMART goals
- Key partners
- Branding of campaign
- Monitoring & evaluating a campaign
- Reporting impact
Who can join this course?
Media-makers, NGOs and CSOs, journalists, and any organisations or individuals that want to produce engaging and persuasive media campaigns!