Media Campaigns for Social Change
By providing insights into impactful messaging, audience targeting, and strategic planning, the course encourages individuals and organisations to leverage media platforms for meaningful social change.
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Description
This is a course designed to build the media campaign strategy. During the learning experience, we go over the basics of creating a campaign and build the strategy day by day.
Topics
- Campaign vision & scope
- Context analysis & risk
- Target audiences & persuasive aims
- Content creation & management
- SMART goals
- Mobilisation
- Key partners
- Branding of campaign
- Monitoring & evaluating a campaign
- Reporting impact
Who can join this course?
Media-makers, NGOs and CSOs, journalists, and any organisations or individuals that want to produce engaging and persuasive media campaigns!