Media Campaigns for Social Change
By providing insights into impactful messaging, audience targeting, and strategic planning, the course encourages individuals and organisations to leverage media platforms for meaningful social change.
Description
This is a course designed to build the media campaign strategy. During the learning experience, we go over the basics of creating a campaign and build the strategy day by day.
Topics
- Campaign vision & scope
- Context analysis & risk
- Target audiences & persuasive aims
- Content creation & management
- SMART goals
- Mobilisation
- Key partners
- Branding of campaign
- Monitoring & evaluating a campaign
- Reporting impact
Who can join this course?
Media-makers, NGOs and CSOs, journalists, and any organisations or individuals that want to produce engaging and persuasive media campaigns!
Need more information about the course?
Please fill in the form and we will get back to you with more details.
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