Media Campaigns for Social Change and Advocacy

• Problem Identification and Stakeholder Mapping: learn to identify concrete societal issues and map the network of stakeholders crucial to your cause.
• Frameworks of Social Justice and Human Rights: explore the combined power of both frameworks to shape your campaign approach.
• Behavioural Change and Advocacy Strategies: dive into the psychology of behavioral change and learn how to tailor advocacy strategies that resonate with diverse audiences.
• Tactics for change: explore a diverse range of tactics, from content creation and protests to community building and learning events, to amplify your campaign's impact.
• Planning for Change and Mobilization: understand the value of creative planning to craft successful campaigns that are woven with compelling narratives that mobilize change.
• Partnerships, Backlashes, and Organizer Risks: Navigate the complexities of building partnerships, anticipate potential backlashes, and strategize to mitigate risks for organizers.
• Monitoring and Evaluation Practices: Develop a keen sense of measurement and evaluation, utilizing practical tools to assess the impact of your campaigning efforts.
• Hands-On Strategy Design: Engage in a real-world, hands-on experience where participants design and refine their campaign strategy using a specialized canvas. Finish off the course with a dynamic pitch to the group and the organization, receiving valuable feedback and insights from both instructors and peers.
• Technology-led and AI-supported: We will explore the creative use of technology such as generative AI to brainstorm ideas and strengthen the design of our campaign. We will also delve into the psychology of social media and its role in campaigning for social change.

By the end of the course you will be able to:

• Identify and articulate concrete societal problems
• Strategize effective change entry points to enact social change
• Design a campaign that considers behavioral change and advocacy as a joint change strategy
• Explore diverse tactics related to public influence and decide which ones are most relevant for your campaign
• Understand the importance of planning in a campaign design and developing ways of effective implementation
• Map the relevant stakeholders related to the social issue and identify potential partnerships in a strategic and concrete way
• Develop a practice of monitoring and evaluation that intuitively nourishes the campaign's progress and potential
• Get familiarized with innovative uses of technology like generative AI and social media specifics to boost the impact of your campaign

This course is designed for individuals passionate about creating meaningful social change, including activists, advocates, non-profit professionals, and anyone eager to contribute to a more just and equitable world.

Join us in this training and become a catalyst for positive change. Equip yourself with the skills to lead impactful campaigns and transform your passion for justice into tangible, strategic action. Enrol now and be the change you wish to see in the world.