Peter Schrurs is course coordinator of RNTC’s Broadcast Management courses. Having spent 11 years as managing director of the respected Dutch broadcaster, VPRO, he is highly experienced in both managing and training in the media sector,
Peter worked as a lecturer at the Academy for Education and Labour and Utrecht School of Journalism, which is the oldest educational institution for journalists in Europe. In 1990, he became director of the School of Journalism. Eight years later, he switched to Dutch broadcaster VPRO, where he worked until he was asked to join the team of trainers at the RNTC.
Peter is a member of the Board of Governors of RTV Utrecht, a Dutch regional public broadcaster. He is a strong advocate of the RNTC’s learning-by-doing method. He ensures to keep course participants so focused on their assignments that they regularly ‘forget’ that they are learning. Asked what the biggest challenge in journalism management is, he points out that “Like all creative people, journalists are among the most difficult to manage.”