Digital Media to Counter Hate Speech

This course provides all the tools you need to counter hate speech and polarisation online by developing alternate narratives.

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€ 5.290,00
Training Days
15 days

Our course starting in October 2021 is online

All RNTC courses are online till February 2022. We expect to offer in-person courses again from March 2022, depending on current affairs.

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With the advent of the digital age, these last decades have seen new and worrisome phenomena affecting people and politics worldwide. This course offers unique perspectives for those working online and dealing with these complex issues.  

Course outline

In this course you will learn:

  • About key concepts and dynamics of hate
  • Proven strategies used to counter polarising narratives
  • How to moderate communities for inclusive dialogue  
  • The basis of polarisation, propaganda tools and malinformation strategies
  • How to protect yourself online with proven best practices
  • Skills to monitor and track hate speech and polarising narratives and how to deal with the issues proactively before they attack

Course outcomes

By the end of this course you will be able to:

✔ Use moderation in online communities to reduce hate speech and polarisation
✔ Design and produce emotional narratives
✔ Format messages that reach your target audience
✔ Produce multimedia material which changes attitudes and behaviours, using proven persuasion theories
✔ Produce and publish vlogs that create alternative messages

Course modules

Know your target audience 

▪ Where do ideas come from?
▪ How to zero in on an audience
▪ Mapping your target audience
▪ Influencers, agreed realities and emotional pay-offs
▪ Using mapping to discover target audiences
▪ Using social media for insights
▪ Developing target audience statements
▪ Pitching target audiences

Persuade your target audience 

▪ What is learning and why this is important to understanding audiences?
▪ How do people learn? Information, skills, and behaviours
▪ The ingredients of persuasive aims
▪ Why you need different credible sources
▪ Why you should craft emotional appeals
▪ The benefits of formulating a logical approach
▪ Investigating examples – persuading target audiences
▪ Applying persuasion to your own context

Storytelling: Crafting Counter and Alternate messaging

▪ Narrative versus information
▪ The eight essential elements of story

▪ Symbols and universal truths
▪ Studying real examples illustrating the eight essential elements of story
▪ Create characters to engage audiences
▪ The importance of character: identifying people like us

Positive Alternate Narratives

▪ In and out groups
▪ Radical Ideologies and what are their basic requirements
▪ The fundamentals of propaganda
▪ Alternate Narratives and how these are built


▪ Key concepts in Vlogging
▪ How to record video and audio

▪ How to edit video and audio for vlogs
▪ Publishing
▪ Using Vlogs to create alternate messaging

Disinformation and How to Deal with it

▪ The Disinformation landscape
▪ Media literacy interventions
▪ The role and effectivity of fact checking
▪ Amplification: the positive and negative

Tracking and Monitoring Hate Proactively

▪ Social listening and how to use it to track and monitor hate
▪ Case studies of hate and polarisation tracking
▪ Applying social listening to own case and context

Hate and Dealing with Hate Speech 

▪ The key concepts and dynamics of Hate
▪ Online hate narratives
▪ Online hate sources

▪ Best practices in dealing with Hate online
▪ Moderation and how to Moderate community engagement
▪ Community standards building
▪ Applying learning to a live simulation

Offline Approaches

▪ We examine offline approaches to online problems
▪ Case and field studies: what is working

Staying Safe online

▪ Safety and security concerns
▪ Conducting a self reflective risk analysis
▪ Resiliency and how to deal with stress



✔ You will produce a final product to demonstrate your learning in the course. This will also take the form of a live simulation.

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After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of more than 6000 successful RNTC alumni worldwide.

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Don't hesitate to reach out to us by email: [email protected]

Also have a look at our Course FAQ

RNTC Media Training Centre

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