Reach your Audience with Podcasting

Reach your Audience with Podcasting

Reach your Audience with Podcasting


This course is offered online due to COVID-19

The courses that are planned for September - December 2020 will continue as planned, but will be delivered (partly) in an online format, instead of face-to-face at our training centre in Hilversum.

Podcasts offer a niche perspective into topics, amplify voices from marginalized communities and empower efforts to influence the mainstream. One of the biggest reasons for the increase in podcast popularity is the shift from desktop to mobile. As streaming services have become more widespread and popular, podcasts are now easy to access and convenient to share, even when we’re on the go.

Forbes Magazine

$534 million

Podcasts are expected to hit $534 million in advertising spend by 2020, globally

Forbes Magazine

About this Course

This RTNC short course aims to educate and empower podcast creators, by providing you with the tools and techniques you need, to produce powerful, informative podcasts on any topic. You will learn about:

  • Creating strong narratives that captivate audiences
  • Finding the right media format for your message
  • Identifying and mapping target audiences
  • Practicing audience persuasion in your content
  • Using basic technical equipment that is easy to source
  • Setting up your own studio, anywhere
  • Monetizing and marketing your podcast
Reach your Audience with Podcasting 1

Course details

This is a 5-day course.

This course takes place online. 

Academic Year 2020-2021

Course fee : € 2400,-

Reach your Audience with Podcasting 2


By the end of the Reach your Audience with Podcasting course, you will be able to:

  • Understand the basic techniques of creating high-quality podcasts including recording, editing and uploading to streaming sites
  • Master the different aspects of storytelling, targeting and the tools used to produce major and measurable impact.
  • Work with different media formats and combine them to produce engaging stories on a personal level.
  • Assess and implement monetization and marketing models to make a living with your podcasts.

The course will provide examples of great podcasts to inspire and challenge you. You’ll feel up to speed with the latest insights into modern-day journalism, and get to try the techniques out for yourself, putting theory into practice with real examples.

Camera combined with a bubble

For Journalists

This course is for journalists, media makers, and campaigners as well as advertisers and marketers who want to learn the techniques of podcasting,  storytelling, identifying and mapping audiences, and persuasion, and to master creative media formats. This course does not require prior technical or journalism knowledge. It is appropriate for those who want to break in to the world of podcasting.



This course gives you all the tools you need to tell powerful stories through professional podcasts. It provides you with all the tools necessary to find, capture, and engage your audience.

The best trainers

The best trainers

We only work with the best! RNTC’s trainers pool includes inspiring, seasoned international journalists with experience in different types of media and platforms. They have worked with renowned organisations like the BBC, CBC, MTV, and RNW Media (formerly Radio Netherlands Worldwide). Using their expertise, they will teach you all aspects of narrative storytelling, formats, identifying audiences, and persuasion.

Mastering techniques

Mastering techniques

By the end of the course, you will have mastered the techniques of narrative journalism and mapping audiences with the medium of podcasting. You’ll be able to produce stories that have a major and measurable impact on the people you want to reach.

Your own pilot podcast

Your own pilot podcast

During the training week, you will learn by doing and create your own pilot podcast, and by the end of the course, you’ll be ready to share it with the world!

Reach your Audience with Podcasting 3

Break into the rapidly growing world of podcasting by learning everything you need to make professional, engaging podcasts.

RNTC teaches you the theory and gives you the practice you need. You will create unique new content  to address and engage audiences following this 5-day course.

This 5-day course consists of several small interactive group sessions and workshops to ensure that you learn by doing. It includes:

Know your target audience module:

  • Where do ideas come from?
  • How to zero in on an audience
  • Mapping your target audience
  • Influencers, agreed realities, and emotional payoffs
  • Using mapping to discover target audiences
  • Using social media for insights
  • Developing target audience statements
  • Pitching target audiences


Persuade your target audience module:

  • What is learning and why this is important to understanding audiences
  • How do people learn? Information, skills, and behaviours
  • The ingredients of persuasive aims
  • Why you need different credible sources
  • Why you should craft emotional appeals
  • The benefits of formulating a logical approach
  • Investigating examples – persuading target audiences
  • Applying persuasion to your own context


Storytelling for media professionals module:

  • Narrative journalism versus information journalism
  • The eight essential elements of story
  • Symbols and universal truths
  • Studying real examples illustrating the eight essential elements of story
  • Story detective sessions: develop your own story
  • The micro story: story in a tweet


Creative formats to engage audiences module:

  • How do we tell stories using media?
  • Ten engaging formats and what makes them unique
  • Which formats are good for conveying information versus conveying emotions?
  • Types of formats and the ideas box
  • Combining Ideas creatively
  • Investigating formats: interviewing techniques
  • Investigating formats: the discussion
  • Investigating formats: Testimony
  • Practice: engaging audiences with the discussion format


  • Recording techniques
  • Zoom recorders
  • Building safe sound environments
  • Structuring your podcast: The Format Guide
  • Editing audio
  • Editing Software
  • Adding sound effects, music and audio elements.
  • Uploading content
  • Best platforms for podcasts
  • Monetization and Marketing Podcasts
  • Audience expectations and feedback.
  • 7-11 September 2019
  • 27-31 January 2020

No specific requirements are needed to join this course.

Everywhere you want

Whether you are a journalist, a blogger or a media manager, we have the courses to fit your needs. RNTC offers courses in Hilversum, the Netherlands, and in-house courses around the world.

Tailor Made

We also provide tailor-made training for media organisations and non-governmental organisations. RNTC prides itself on being innovative in both subject matter and method of delivery.

50+ years, 6000+ students

RNTC was set up in 1968 as a joint initiative of RNW Media (formerly Radio Netherlands Worldwide) and the Dutch Ministry of Foreign Affairs. Over the past 50 years, RNTC has gained invaluable expertise in delivering courses to media professionals around the world.

Are you ready to take your career to the next level?