Are you looking to make the world a better place? Between 2005 and 2015 alone, we have witnessed a 540% increase in terrorist attacks targeting civilians worldwide (Global Terrorism Database). Political extremists and terrorists are using the internet as an instrument for propaganda and the recruitment of vulnerable youth in fragile contexts, with devastating consequences.
The RTNC 'Producing Media to Counter Radicalisation' course aims to counter radicalisation by using the same channels that are spreading it.
“The first step toward change is awareness”
About the Course
RTNC is the first training institution to offer a structured course aimed specifically at counteracting radical ideologies, which forms part of our media for behaviour change group.
Each of our trainers is experienced in creating and running successful campaigns. They work closely with students to ensure a full understanding of the material. The course covers:
- Learning the proven strategies used in counter radicalisation
- How to implement campaigns across multiple platforms, globally
- Understanding the ideologies of radicalisation
This is a 3-week course.
This course takes place at the RNTC Media Training Centre in Hilversum, which is about 20 minutes by train from Amsterdam Central Station.
Academic Year: 2019 - 2020
Course fee: € 3655,-
All-in-fee: € 5500,-
- Understanding the dominant ideological messaging of radical groups and how they position their target audiences
- Producing multimedia material which changes attitudes and behaviours, using proven persuasion theories
- Learning from actual anti-radicalisation programmes and real-life cases that help bring individuals and communities back from the brink of radicalisation
- Learning how to use creative techniques to deliver alternative narratives to micro-target audiences
For more information contact [email protected]
This three week course provides all the tools you need to craft convincing and emotional narratives that change minds and counter radicalisation. Working with professionals, this course offers participants the chance to make a difference in oppressed communities with their campaigns by:
- Offering highly effective strategies that address the root of radical propaganda
- Providing universal theories on applying your story, format and audience mapping to ensure success
- Exploring techniques on how to design and produce emotional narratives using actual examples
The first week includes several small group interactive sessions and workshops to ensure that you learn by doing.
Module 1: Know your target audience
- Where do ideas come from?
- How to zero in on an audience
- Mapping your target audience
- Influencers, agreed realities and emotional payoffs
- Using mapping to discover target audiences
- Using social media for insights
- Developing target audience statements
- Pitching target audiences
Module 2: Persuade your target audience
- What is learning and why this is important to understanding audiences?
- How do people learn? Information, skills, and behaviours
- The ingredients of persuasive aims
- Why you need different credible sources
- Why you should craft emotional appeals
- The benefits of formulating a logical approach
- Investigating examples – persuading target audiences
- Applying persuasion to your own context
Module 3: Storytelling for media professionals
- Narrative journalism versus information journalism
- The eight essential elements of story
- Symbols and universal truths
- Studying real examples illustrating the eight essential elements of story
- Story detective sessions: develop your own story
- The micro story: story in a tweet
- Create characters to engage audiences
- The importance of character: identifying people like us
- The types and tropes of drama characters
- Character histories and how to craft them
- Hero journeys and creating powerful character growth
Module 4: Creative formats to engage audiences
- How do we tell stories using media?
- Ten engaging formats and what makes them unique
- Which formats are good for conveying information versus conveying emotions?
- Types of formats and the ideas box
- Combining ideas creatively
- Investigating formats: interviewing
- Investigating formats: the discussion
- Practice: engaging audiences with the discussion format
- We draw on lessons learned by anti-radicalisation experts and people who have been radicalised, understanding their motivations and emotions
- Examine the landscape and current techniques used to radicalise from various perspectives, including al Shabab, Al Qaeda, Boko Haram, and ISIS (amongst others)
- Explore the radical narrative versus the counter narrative and its outcomes
- Create counter narratives that focus on our own contexts
- Examine social media strategies in use by radicals and their efficacy
- Delve into the potency of extremists offline strategies
In the final week, we combine the learning of the first two weeks and use the RNTC method of “learning-by-doing".
Students will create their own counter-radicalisation content, in a variety of media (audio, text, still image, or video), for various platforms (including radio, TV, print, web, and social media) in an effort to put the theories learned, into practice.
Course dates: 4 February - 22 February 2019
OKP & MSP scholarship application window: closed
Course dates: 9 September - 27 September 2019
OKP & MSP scholarship application window: closed
Course dates: 27 January - 14 February 2020
MSP scholarship application window: closed
OKP scholarship application window: closed
Applicants must meet the following requirements:
- You are a media professional with radio, TV, online, or video/film experience
- You have a minimum of three years' working experience in media or in a campaigning organisation.
- You can provide original proof (or a properly certified copy) of your most recent educational qualification in secondary or higher education.
- You are fluent in English – written and spoken – as this is the working language of our course
After you have completed all the course sessions and assignments you will receive an RNTC certificate and join the ranks of our more than 6,000 RNTC alumni worldwide.
Do you qualify for a professional fellowship for an RNTC course?
The most commonly used fellowships for our courses are the OKP (formerly known as NFP) and MSP (MENA) scholarships. OKP fellowships are available to 52 countries and MSP scholarships to 10 countries.
For more information, please visit our scholarships page.