PIJ
Price
€ 5.700,00
Public Interest Journalism
Duration
4 Weeks, 1 Days
Public Interest Journalism
RNTC Media Training Centre training Public Interest Journalism

Public Interest Journalism is about delivering powerful stories that have an impact on society, with the sole objective of exposing the truth – think Panama Papers.

Predominantly used to expose abuse of power in government, corporate corruption and social injustices, it’s an integral form of communication that relays uncomfortable yet vital truths to the public, while putting pressure on those in power. 

In this course you will work with leading journalists in their fields, to hone your skills in:

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For experienced broadcast, print and/or online journalists

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Who want to expand their field of expertise in public interest journalism

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And tell original stories that can have huge impact

African reporter at work

Course outline

This 3-week hands-on course spread our over a month aims to:

▪ Inspire you with real-life case studies
▪ Instill confidence in you to dig deeper
▪ Provide you with the essential knowledge and tools for an impactful and enduring career in public interest journalism
▪ Help you structure and schedule your revelations to hit hard at practices which have previously gone unreported
▪ Help you tell original, true stories that may change society for the better

We believe in “learning by doing” and take a practical, hands-on approach to training. We start the course with several small group interactive sessions and workshops, to ease the class into interacting with each other. 

Module 1: Know your target audience 

▪ Where do ideas come from?
▪ How to zero in on an audience
▪ Mapping your target audience
▪ Influencers, agreed realities, and emotional pay-offs
▪ Using mapping to discover target audiences
▪ Using social media for insights
▪ Developing target audience statements
▪ Pitching target audiences

Module 2: Persuade your target audience 

▪ What is learning and why this is important to understanding audiences?
▪ How do people learn? Information, skills, and behaviours
▪ The ingredients of persuasive aims
▪ Why you need different credible sources
▪ Why you should craft emotional appeals
▪ The benefits of formulating a logical approach
▪ Investigating examples – persuading target audiences
▪ Applying persuasion to your own context

Module 3: Storytelling for media professionals 

▪ Narrative journalism versus information journalism
▪ The eight essential elements of story
▪ Symbols and universal truths
▪ Studying real examples illustrating the eight essential elements of story
▪ Story detective sessions: develop your own story
▪ The micro story: story in a tweet
▪ Create characters to engage audiences
▪ The importance of character: identifying people like us
▪ The types and tropes of drama characters
▪ Character histories and how to craft them
▪ Hero journeys and creating powerful character growth

Module 4: Creative formats to engage audiences 

▪ How do we tell stories using media?
▪ Ten engaging formats and what makes them unique
▪ Which formats are good for conveying information versus conveying emotions?
▪ Types of formats and the ideas box
▪ Combining ideas creatively
▪ The 3 Act Structure and the 5 Act Structure
▪ Investigating formats: interviewing
▪ Investigating formats: the discussion
▪ Practice: engaging audiences with the discussion format

Participants will further:

▪ Receive training in basic audio using zoom recorders and popular audio editing software for radio or podcasting
▪ Practice “interviewing for storytelling and Investigation”
▪ Analyse successful investigations with experienced and award-winning  investigative journalists as guest speakers

In the second week, we practice using in-depth skills such as:

▪ Core tools for investigations: hypotheses, timelines, and source maps
▪ Structuring your story’s “Masterfile”
▪ Learning-by-doing: combining all learned techniques to prepare an in-depth core project for further investigation back home
▪ Data journalism essentials: Excel and R 
▪ The Story-based approach


All final project work is subject to group critiques. In doing so, we can ensures that your final project is clear, concise, and will achieve maximum impact.

In the final  week, participants will work on their in-depth core project on the subject of governance, accountability and corruption.

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Certification

After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of more than 6000 RNTC alumni worldwide.

Course outcomes

You’ll have mastered investigative journalism methods, approaches, and techniques that are vital to every broadcast, print, or online journalist. You will know how to uncover and tell original public interest stories and deliver them with real impact. 

✔ Learning essential methods and techniques required to research, cross-check, and structure stories to reveal authentic information

✔ Learn to utilise unique media formats to present in-depth stories that make an impact on public awareness 

✔ Understanding a journalist’s role in maintaining good governance and democratic principles, for the benefit of humanity. 

✔ Learning how to protect your data and stay safe online as well 

✔ Developing  your emotional and mental resiliency

✔ Exploring how to implement investigative journalism in small newsrooms

✔ Developing your writing ability to translate your scoop into a story that appeals to your audience.

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Questions?

Don't hesitate to reach out to us by email: [email protected]

RNTC Media Training Centre

  • 50+ yearsExperience
  • 58Countries
  • 5Languages
  • 6000+Alumni
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