Digital Engagement Bootcamp for Social Movers and Changers

Digital Engagement Bootcamp for Social Movers and Changers

This course gives online journalists, communicators, activists, campaigners and bloggers practical tools and skills to protect themselves online with advanced digital security, build strong campaigns online and build online communities.

In many parts of the world, objective and balanced voices are coming under attack from increasingly polarizing politics, uncivil discourse in mainstream media, and a digital culture easy to manipulate. Well-trained and critically minded media-makers, such as mid-career journalists, bloggers, vloggers and other media professionals, act as guardians of public interest.

RNTC not only works with traditional media and journalists but also those who support journalism through their work in restrictive settings where there is often no free press. Public communicators, activists and campaigners from civil society are seen as influential and the need to skill them with ethical standards is paramount for accurate, balanced information in countries where a free, balanced press may not exist.

The course examines the ingredients of successful communication, so that you learn to apply proven methods to new situations. As a result, you will know how to create tailored online communications for your target audiences, triggering lasting behavioral and social change.

In this course, we explore the combination of the theories and practices needed to make real, measurable impacts, building online communities with clear aims, on a range of online platforms and formats.

Duration
This is a 2-week course.

Venue
This course takes place at the RNTC training centre and studios in Hilversum, which is 21 minutes by train from Amsterdam Central Station.

Costs
Academic Year: 2018 - 2019
All-in-fee: 4500.00 Euro
 

For more information  

Course dates

Monday, January 21, 2019 - 09:00 to Friday, February 1, 2019 - 17:00

Testimonials

Trainers

Why take this course

This 2-week course will equip online communicators with the theories and practices needed to make real, measurable impacts, building online communities with clear aims, on a range of online platforms and formats.

 

Course outline

WEEK 1:

DAY 1:  Target Audiences

09.00 – 10.30   Where do ideas come from?

10.30 - 12.30   Mapping your target audience

12.30 – 13.30   Lunch

13.30 – 15.30   Using social media for insights

15.30 – 17.00   Pitching target audiences

 

DAY 2:  Persuasive and Clear Aims

09.00 – 10.30   What is learning and why this is important to understanding audiences

10.30 - 12.30   The ingredients of persuasive aims

12.30 – 13.30   Lunch

13.30 – 15.30   Investigating examples – persuading target audiences

15.30 – 17.00   Applying persuasion to your own context

 

DAY 3:  Storytelling

09.00 – 10.30  Narrative  versus information: what are the differences and when is each appropriate.

10.30 - 12.30   The Eight Essential Elements of Story

12.30 – 13.30  Lunch

13.30 – 15.30  Studying real examples illustrating the Eight Essential Elements of Story. 

15.30 – 17.00  Story Detective Session: Develop your own story

 

DAY 4: Creative and Engaging Content design

09.00 – 10.30   How do we tell stories using media?

10.30 - 12.30   Which formats are good for conveying information versus conveying emotions?

12.30 – 13.30   Lunch

13.30 – 15.30   Investigating formats: selecting Formats that work for your audience and aims

15.30 – 17.00   Practice: building format

 

 

DAY 5: Campaigns and Bringing learning into Practice

09.00 – 10.30   Intro to campaigns

10.30 - 12.30   Campaign Strategy

12.30 – 13.30  Lunch

13.30 – 15.30  Develop your own Work plan with SMART objectives.

15.30 – 17.00  Present your plans with Feedback.

 

WEEK 2:

DAY 6: Online and Social

09.00 – 10.30   Understanding Social Media: Social Networking Tools

10:30 - 12:30   Understanding Social Media: Social Networking tools 2

12.30 – 13.30  Lunch

13.30 – 15.30   Lessons learned of effective and successful social media campaigns

15.30 – 17.00   Strengthening an Online and social media strategy

 

DAY 7:   Building Online Communities

09.00 – 10.30   Engagement Strategy: The 3 I’s

10.30 - 12.30   Engagement Strategy: The order of decision making

12.30 – 13.30  Lunch

13.30 – 17.30   Virality, creating Online Conversations 

 

DAY 8

09.00 – 10.30   Online Digital Security

10.30 - 12.30   Online Digital Security

12.30 – 13.30  Lunch

13.30 – 17.30   Practical Tools to protect yourself against online threat.

 

DAY 9

09.00 – 10.30   Applying Digital Security to own context

10.30 – 12.30   Applying Digital Security to own context

12.30 – 13.30  Lunch

13.30 – 17.30   Preparation of Assignment: Creating an Online Campaign plan/ Online Project

 

DAY 10

09.00 – 10.30  Presentation of campaigns/ Online projects

10.30- 12.30   Presentation of campaigns/ Online projects

12.30 – 13.30  Lunch

13.30 – 17.30   Closing Remarks, Summaries and Graduation

 

Dates and deadlines

Course dates:

  • 21 January - 1 February 2019

Scholarship application window:

  • 8 June - 13 July 2018
Admission requirements

Applicants must meet the following requirements:

• You are currently working and have a minimum of one year’s experience in the relevant fields

• You are able to provide the original proof (or a properly certified copy) of your most recent educational qualification in secondary or higher education (if asked for)

• You have sufficient skills in spoken and written English, as this is the working language for our courses

 

Certificate

After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of our more than 5,000+ RNTC alumni worldwide.
 

Scholarships

You may qualify for a professional fellowship for an RNTC course. The most commonly used fellowships for our courses are the OKP (formerly known as NFP) and MSP (MENA) scholarships. OKP fellowships are available for 52 countries and MSP scholarships for 10 countries. For more information, please visit our scholarships page.