Media Entrepreneurship for Inclusivity

Improving performance to get the best out of your media project

Media Entrepreneurship for Inclusivity

Throughout the world both digital and traditional media startups are harnessing the power of the internet to launch new and innovative media projects.

Entrepreneurial journalists are using big data to expose corruption, harnessing social media to increase citizen participation and designing interactive websites that are forcing both big business and governments to be more transparent.

Despite some inspiring success stories, many entrepreneurial journalists are isolated and struggling to develop sustainable business models.

This 3-week course will empower digital media entrepreneurs to improve their chances of success by providing training during which they can network, share resources, learn business skills and draw on the expertise of others who are facing similar challenges. The course will include workshops devoted to editorial and financial management as well as to identifying the leadership and management styles best suited to meeting the challenges of the changing media landscape.

This is a 3-week course.

This course takes place at the RNTC training centre and studios in Hilversum, which is 21 minutes by train from Amsterdam Central Station.

Academic Year: 2017 - 2018
Course fee: 6655.00 Euro
All-in-fee: 8500.00 Euro
Academic Year: 2018 - 2019
Course fee: 6655.00 Euro
All-in-fee: 8500.00 Euro

For more information  

Course dates

Monday, January 29, 2018 - 09:00 to Friday, February 16, 2018 - 17:00
Monday, August 27, 2018 - 09:00 to Friday, September 14, 2018 - 17:00


Why take this course

This course gives media managers and entrepenuers entering the media managemnet arena the tools to get the best out of their media organisation. The rich 3-week programme of theory, best practices, shared experience, working visits, and management assignments helps you adapt quickly in a fast-moving media world.


Course outline

The 3-week course is designed to understand your broadcast environment and how the best practices can be applied.

Week 1

  • We will conduct an analysis of your organisational challenges and develop a strategy to address them.
  • We will investigate ways to conduct external analysis, internal analysis, process analysis, strategy development, and the strategy development process.
  • We will provide tools to understand your media landscape: what are the major trends?
  • We will investigate the difference between public versus private broadcasting and how to maximise the potential of social media.

Week 2

  • For media professionals, content is king. We will explore programme development and content: the creative process, developing stories, and creating engaging formats to target your audience successfully.
  • How to maintain quality and listen through monitoring.
  1. We will introduce you to financial management including budgeting, controlling costs/auditing, revenue generation, and creating project proposals and business plans.
  2. We will examine the art of leadership by understanding the principles of leadership, what is change management, what are bargaining principles, and how to take the lead and inspire your employees and colleagues.

Week 3

In the third week is focused on the RNTC learning-by-doing approach. We will work with you to develop strategies to match the context of your own media environment. In this week, we apply our learning by developing individual action plans, focusing on the art of asking questions, formulating a basic question, implementing individual action plan surgery, perfecting the art of presentation, and making a convincing presentation.

Dates and deadlines

Course dates:

  • 27 August - 14 September 2018

Scholarship application dates:

  • None currently available
Admission requirements

Applicants must meet the following requirements:

* You are currently working as a journalist with a minimum of three year’s experience in media.
* You are able to provide the original proof (or a properly certified copy) of your most recent educational qualification in secondary or higher education.
* You have sufficient skills in spoken and written English as this is the working language for our courses.


After you have completed all the course sessions and assignments, you will receive an RNTC certificate and join the ranks of our more than 4,000 RNTC alumni worldwide.


You may qualify for a scholarship for an RNTC course. The most commonly used scholarships for our courses are the OKP (formerly known as NFP) and MSP (MENA) scholarships.

OKP stands for 'Orange Knowledge Programme' and MSP stands for 'MENA (Middle East and North Africa) Scholarship Programme'.

OKP scholarships are available for 28 countries, MSP scholarships for 10 countries. For more information visit our scholarships page.