The Broadcast Entrepreneur

Improving performance to get the best out of your organisation

The Broadcast Entrepreneur

This course gives media managers and entrepreneurs entering the media management arena the tools to get the best out of their media organisation. The rich 3-week programme of theory, best practices, shared experience, working visits, and management assignments helps you adapt quickly in a fast-moving media world.

This course is aimed at senior managers with a track record in broadcast media. It focuses on the context in which the participating managers work, equipping them with a range of tools for analysing their situation as managers. Attention will be paid to the changing media landscape and to the role of innovation and its impact on both technology and content. There will be working visits to public and commercial broadcast organisations in the Netherlands to examine the effects of change and innovation on modern news organisations. You will see the impact introducing multimedia production has on newsrooms and programming for yourself. The course will include workshops devoted to editorial and financial management as well as to leadership and management styles best suited to working with journalistic and creative programme staff.

This is a 3-week course.

This course takes place at the RNTC training centre and studios in Hilversum, which is 21 minutes by train from Amsterdam Central Station.

Course fee: 6655 Euro
All-in-fee: 8500 Euro (incl. accommodation, meals, etc)


The course focuses on the context in which managers work, equipping participants with a range of tools for analysing their situation. Managers will be able to accurately analyse the changing media landscape and the role and impact of innovation – in both technology and content – in driving the future of broadcast media management.
On graduation, you will be familiar with new methods to analyse the broader organisational and media environment and how these affect management policy and decision-making. You will also understand the contribution they can make to organisational development.
After the course, you will not only have mastered the editorial and financial management of broadcasting news, you will also be aware of trends in media innovation and in particular the impact of new media and multimedia production methods on broadcast (newsroom) organisation and workflows.
You will understand the role that innovation and feedback play in improving the quality and creativity of journalistic and programme output, and in motivating and developing staff. Likewise, tools like systematic staff appraisal and training/coaching will improve effective staff recruitment and performance.

Course dates

Monday, January 29, 2018 - 09:00 to Friday, February 16, 2018 - 17:00


Why take this course

This course gives media managers and entrepenuers entering the media managemnet arena the tools to get the best out of their media organisation. The rich 3-week programme of theory, best practices, shared experience, working visits, and management assignments helps you adapt quickly in a fast-moving media world.


Course outline

The 3-week course is designed to understand your broadcast environment and how the best practices can be applied.

Week 1

  • We will conduct an analysis of your organisational challenges and develop a strategy to address them.
  • We will investigate ways to conduct external analysis, internal analysis, process analysis, strategy development, and the strategy development process.
  • We will provide tools to understand your media landscape: what are the major trends?
  • We will investigate the difference between public versus private broadcasting and how to maximise the potential of social media.

Week 2

  • For media professionals, content is king. We will explore programme development and content: the creative process, developing stories, and creating engaging formats to target your audience successfully.
  • How to maintain quality and listen through monitoring.
  1. We will introduce you to financial management including budgeting, controlling costs/auditing, revenue generation, and creating project proposals and business plans.
  2. We will examine the art of leadership by understanding the principles of leadership, what is change management, what are bargaining principles, and how to take the lead and inspire your employees and colleagues.

Week 3

In the third week is focused on the RNTC learning-by-doing approach. We will work with you to develop strategies to match the context of your own media environment. In this week, we apply our learning by developing individual action plans, focusing on the art of asking questions, formulating a basic question, implementing individual action plan surgery, perfecting the art of presentation, and making a convincing presentation.

Dates and deadlines

Course dates:

  • 29 January 2018 - 16 February 2018

Scholarship application dates:

  • 24 October 2017 at 1PM CET
Admission requirements

This course is for broadcast managers working in senior programme and/or editorial management in state, public, private, or commercial media. Applicants are expected to have at least one year’s experience in working for a broadcast organisation, and should be currently employed in senior management.
Applicants must meet the following requirements:

* You are currently working as a broadcast journalist with a minimum of one year’s  experience in broadcast media.
* You are able to provide the original proof (or a properly certified copy) of your most recent educational qualification in secondary or higher education.
* You have sufficient skills in spoken and written English as this is the working language for our courses.


After you have completed all the course sessions and assignments you will receive an RNTC certificate and join the ranks of our more than 3,000 RNTC alumni worldwide.


You may qualify for a scholarship for an RNTC course. The most commonly used scholarships for our courses are the KOP (formerly known as NFP) and MSP (MENA) scholarships.

KOP stands for 'Kennisontwikkelingsprogramma', MSP stands for 'MENA (Middle East and North Africa) Scholarship Programme'. KOP scholarships are available for 28 countries, MSP scholarships for 10 countries. For more information visit our scholarships page.